Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 12 – Robert M. Grant

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Chapter 12 – Competitive advantage in mature industries. This chapter presents the following content: Key success factors in mature industries; strategic implementation: structure, systems, style; strategies for declining industries. | Competitive Competitive Advantage Advantage in in Mature Mature Industries Industries OUTLINE Key success factors in mature industries Strategic Implementation Structure Systems Style Strategies for declining industries Competitive CompetitiveAdvantage Advantagein in Retailing Retailing Retailers Retailers with with the theHighest Highestand andLowest LowestValuation ValuationRatios Ratios TOP 15 Valuation Sales BOTTOM 15 Valuation Sales Ratio bil. Ratio bil. Amazon.com US n.a. 3.9 Toys-R-Us 0.6 11.3 Caremark Rx US 18.0 6.8 J.C. Penny US 0.7 32.3 Expedia 16.6 0.6 Federated Dept. Stores US 1.1 15.4 Autozone US 13.1 5.3 J. Sainsbury UK 1.1 29.8 Hennes amp Mauritz Swe. 10.5 5.9 Ito-Yokado Japan 1.1 28.0 Next UK 10.1 3.6 Ahold 1.2 78.3 Bed Bath amp Beyond US 8.5 3.7 Safeway plc UK 1.3 29.8 Woolworth Australia 8.0 16.0 Pinault-Printemps Gap US 4.1 14.5 -Redoute France 1.4 32.2 TJX US 6.9 12.0 Sears Roebuck US 1.4 41.4 Inditex Spain 6.8 4.7 Dixons Group UK 1.4 8.0 Wal-Mart US 5.7 244.5 Albertson s US 1.5 35.6 Radio Shack 5.6 4.6 May Department Stores US 1.7 11.9 Family Dollar Stores 5.1 4.2 Office Depot US 1.7 11.4 Best Buy US 5.0 20.9 CVS 1.9 24.2 Kingfisher UK 2.0 17.6 Key Key Success Success Factors Factors in in Mature Mature Industries Industries Opportunities for sustainable — limited potential for differentiation competitive advantage are — technology stable and well diffused limited — ease of entry due to well developed industry infrastructure and powerful distributors — international competition domestic cost advantage vulnerable Sources of — Economies of scale cost advantage — Low-cost inputs — Low overheads Segment and customer — As general industry environment selection deteriorates important to locate attractive segments and woo good customers. Sources of differentiation — Emphasis on image differentiation and advantage differentiation through complementary services. Sources of innovation — Limited opportunity for product and process innovation .

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